Highlights: "Outsourcing" (Pt I)

Part I: "Outsourcing: Strategy or Necessity" with Len Burnett (Uptown Media), Jim Elliott (James G. Elliott Co, Inc.), Rick Jones (DJG Marketing, LLC) and Dedra Smith (Printmark West)

Benefits of Outsourcing:

·         Shared fixed costs

·         Avoid HR issues

·         Increase business

·         Smplify operations

·         Improve marketing support

·         Expand market intelligence

·         Increase collective experience

·         Accees to Senior Level Talen a small publisher could otherwise not afford

·         Affordable access to unique programs

·         Industry intelligence and perspective

·         Flexible menu of services

Keys to Outsourcing Success:

·         Due proper due diligence

·         Choose appropriate firm

·         Make sure chemistry is right and trust level is high

·         Top management buy-in is essential