Highlights: "Financial Bootcamp" (Pt III)

Part III: “Financial Bootcamp: Driving Inefficiencies Out of the Business” with Barbara Israel (WeiserLLP), Pat Fox (Active Interest Media), Clay Hall (Aspire Media) & Tom Winsor (Horse Media Group).

The New Model of Efficiency

·         Create a new horizontal culture

·         Think of ourselves as information manufacturers

·         Change the cultural mindsed

·         Use the internet to our advantage

·         Allow your audience to participate in the process

·         Develop editors into “Curators of Information”

·         Develop art directors into integrated “design engineers"

·         Sales strategies to sell across all platforms

Up Next: "Outsourcing: Strategy or Necessity" with Len Burnett (Uptown Media), Jim Elliott (James G. Elliott Co, Inc.), Rick Jonesv(DJG Marketing, LLC) and Dedra Smith (Printmark West)