MPA: This year's Conference has drawn the biggest crowd to date. What do you attribute its success to? AC: People are clearly looking to compare notes with each other and get ideas for managing in this difficult moment. Naturally, Spring in Boulder is a draw and the prospect of a few stimulating days with your peers in the industry is a value add. MPA: How did you and the planning committee decide on the Conference theme, topics and speakers? AC: Our intention was to balance the Conference content on driving business improvement in the "here and now" with sessions that were forward looking. IMAG has a tradition of collaboration among it's members so we also wanted to provide time for people to do roundtable discussions. MPA: What can attendees expect to take away from the Conference? AC: At a minimum I'd expect people to come away with a fistful of ideas on driving efficiencies in their businesses, a clearer view of emerging multimedia opportunities, and importantly, a renewed optimism about our industry.
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