Mochila Prez Joins the "Monetize Your Brand's Authority" Panel

Carolyn Bekkedahl (above), President and Chief Revenue Officer, Mochila, has been added to the "Monetize Your Brand's Authority" panel.  She joins fellow panelists Nancy Hallberg of Bonnier's The Parenting Group and Eric Patterson ofGamePro.  We don't want to spill the beans about everything she'll be discussing, but we know that she'll be referencing the ways Mochila is helping magazine brands distribute content to many outlets including newspapers.  One specific example will be the relationship Mochila brokered between IDG and the Kitsap Sun daily newspaper in Bremerton, WA.  Check it out and you'll see content from IDG brands like PCWorld and MacWorld in the Technology section of the newspaper website.