24/7 Blog

Mochila Prez Joins the "Monetize Your Brand's Authority" Panel

Carolyn Bekkedahl (above), President and Chief Revenue Officer, Mochila, has been added to the "Monetize Your Brand's Authority" panel.  She joins fellow panelists Nancy Hallberg of Bonnier's The Parenting Group and Eric Patterson ofGamePro.  We don't want to spill the beans about everything she'll be discussing, but we know that she'll be referencing the ways Mochila is helping magazine brands distribute content to many outlets including newspapers.  One specific example will be the relationship Mochila brokered between IDG and the Kitsap Sun daily newspaper in Bremerton, WA.  Check it out and you'll see content from IDG brands like PCWorld and MacWorld in the Technology section of the newspaper website. 

24/7's Social Networking Expert

If you're interested in social networks, be sure to read the March 2 Fortune cover story by Jessi Hempel (left) about "How Facebook Is Taking Over Our Lives."  Hempel is interviewing Jeff Berman, EVP of that other social network behemoth MySpace at our March 3 digital conference.  In this week's Fortune story, Hempel brilliantly examines why marketers are so eager to connect with the Facebook community.  The story also looks at Facebook CEO Jeff Zuckerberg's goals and the new feature Facebook Connect.  Should be interesting to see how she compares and contrasts Facebook and MySpace when she interviews Berman. 

Presenter for the Third Annual MPA Digital Awards

Kate Maxwell, Conde Nast Traveler senior editor has agreed to be the host of the Third Annual MPA Digital Awards. Kate is featured in many wonderful videos for her brand and she's a frequent guest on TV programs like Today. The British accent ain't bad either. She's shown here in a video about dining in Las Vegas.

Magazines 24/7: Google Day NY

Magazine Publishers of America just announced on Friday that we’ll be partnering with Google to have a companion conference to “Magazines 24/7:  Navigating the New Reality.”  It’s called – simply – “Magazines 24/7: Google Day NY” and it will be held May 14 in the company’s New York offices on 9^th Ave.    They’ve got great space for a large meeting…and of course, there’s the wonderful Google cafeteria.  Google team leaders will discuss digital strategies for magazine publishers to improve websites and build audiences. Topics include:  how to maximize revenue with your website; growing your digital audience; and new opportunities for selling subscriptions online.  We’ll announce more specifics on the May 14 event in the coming weeks, but it’s free to the first 200 people from MPA-member companies who sign up for the March 3 “Magazines 24/7” conference.  

Attendees to last October’s American Magazine Conference in San Francisco may recall the great afternoon we spent at Google’s Mountain View headquarters.  There, two hundred magazine executives heard comments from a number of Google leaders, such as CEO and Chairman of the Board Eric Schmidt (pictured, above), VP of People Operations Laszlo Bock, and YouTube Head of Client Solutions and Ad Programs Jamie Byrne, among others. The attendees also heard from another Silicon Valley executive, Twitter Chairman and Chief Product Officer Evan Williams. The discussion focused on the many ways magazine executives can use new technologies to further their brand reach as well as to bring in more revenue.

Paying Attention (Again) to the Paid Model

There's more chatter in the press about some big brands considering a move to a paid model.  This topic will be discussed in full at the March 3 conference during the "Are Paid Sites the New Black?" panel.  (By the way, Gary Hoenig of ESPN The Magazine is the latest addition to the panel, which will be moderated by Mediaweek's Jim Cooper.)  The latest media company to ponder the paid model is The New York Times, according to this Bloomberg story.