Pay Attention to the Stories About Paid Sites

There continues to be more and more written about content brands looking deeper into the idea of making users pay for access to their content.  (That's why one of our panels is "Are Paid Sites the New Black?  And Can They Help Keep You out of the Red.")  Check out Henry Blodget's Jan. 21 story in The Silicon Alley Insider.  In it, he offers three big ideas to save The New York Times.  One of them is for the paper to consider turning its website into a paid venture.  He offers a bunch of  pros and cons, and runs some traffic and ad-revenue numbers.  It's the kind of brain teaser that could keep a room full of consultants employed until the summer.  But it's definitely thought-provoking.